Arita Wagyu Featured on Japan’s National Television — Why the World Is Paying Attention　　TV Asahi “Wide! Scramble Saturday”

Japanese Wagyu has long been highly regarded around the world, but among them, the premium Wagyu brand Arita Wagyu from Miyazaki is now attracting even greater international attention.
On November 29, 2025, Arita Wagyu was featured on the nationwide TV Asahi program “Wide! Scramble Saturday,”which introduced the beef’s exceptional quality and the philosophy behind its production to viewers in Japan and abroad.

Watch the full program here:
https://youtu.be/CnMkVUJ73Sk?si=y-fyi0XIU1seb29r

International Award Recognition: Why Arita Wagyu Is Highly Valued Worldwide

The program highlighted Arita Wagyu’s major achievement: winning a Gold Medal at the international steak competition World Steak Challenge.
The judges particularly praised:

• An ideal balance of fine marbling and lean meat

• High-quality fat rich in oleic acid

• A naturally sweet flavor with a clean, light finish

• Consistent quality management and craftsmanship from production to processing

For chefs and premium food buyers around the world, these characteristics are essential. Arita Wagyu performs exceptionally well in steaks, yakiniku, and gourmet applications, earning broad global acclaim.

The Philosophy of Arita Wagyu: “Aiming for Zero Medicine to the Earth”

The program also introduced Arita Farm’s unique production philosophy:

• No use of growth hormones or antibiotics

• Circular agriculture using recycled mushroom bed substrate and grains

• Natural mineral water drawn from 100 meters underground

• A proprietary feed blend made from 10 types of grains and 4 types of grasses

This combination of natural and scientific methods results in the distinctive flavor and high quality that define Arita Wagyu.

Key Content Featured in the TV Asahi Program

In Japan, November 29 is known as “Good Meat Day (11/29),” a date on which many TV networks air features on premium beef. The program introduced:

• The strict production standards supporting Arita Wagyu’s quality

• Scientific insights into fat quality and how it contributes to flavor

• The brand’s growing global demand and export expansion to more than 30 countries

• Interviews with producers and behind-the-scenes coverage of the farm

The segment conveyed not only the deliciousness of Arita Wagyu but also the philosophy, effort, and dedication behind its creation.

Watch the feature here:
https://youtu.be/CnMkVUJ73Sk?si=y-fyi0XIU1seb29r

Why International Readers Should Pay Attention to This Feature

1. Arita Wagyu is now firmly established as a global premium ingredient.

2. It presents a new global standard beyond the traditional “A5 = best” concept, highlighting the importance of fat quality.

3. Its transparent production system and traceability are highly valued in international markets.

4. Being featured on major national television reinforces Arita Wagyu’s credibility and brand value overseas.

Conclusion: Arita Wagyu Represents the Next Generation of World-Class Wagyu

The feature broadcast on TV Asahi reaffirmed Arita Wagyu’s strong presence domestically and internationally.
Combining taste, quality, and sustainability—the key elements demanded by chefs and professionals worldwide—Arita Wagyu is now stepping onto an even larger global stage.

Watch the full segment here:
https://youtu.be/CnMkVUJ73Sk?si=y-fyi0XIU1seb29r

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