The Charm of ARITA WAGYU and the Commitment Behind Arita Beef — Why It Is Chosen in Over 30 Countries Worldwide

“What exactly makes ARITA WAGYU so special compared to other Wagyu?” “What kind of care and commitment go into raising Arita Beef?” “How is it evaluated on the international stage?” — Many readers searching for these answers are curious about the background of this exceptional Wagyu and its global achievements.

In conclusion, ARITA WAGYU is raised in the rich natural environment of Saito City, Miyazaki Prefecture, under a strict policy of no hormones and no antibiotics, with carefully crafted feed and natural mineral water drawn from 100 meters underground. This results in beef with an exquisite balance of lean meat and marbling, characterized by flavorful umami and refined sweetness. Today, its taste and safety are highly acclaimed, with exports reaching more than 30 countries worldwide and earning trust from international chefs and fine-dining restaurants.

In this article, we will take a closer look at why ARITA WAGYU is chosen globally by exploring its unique charm and the philosophy behind it.

1. What is ARITA WAGYU? The Background of the Brand

ARITA WAGYU is a premium Wagyu brand raised at Arita Farm, located in Saito City, Miyazaki Prefecture. The farm is one of Japan’s largest, raising over 7,500 head of Japanese Black cattle. What sets it apart is not only its scale but also the fully integrated system it operates — from cattle raising to slaughtering, processing, and exporting.

The brand was born out of a challenge: the decline of beef consumption in Japan due to the shrinking domestic population. To overcome this, Arita Farm committed to “bringing Wagyu to the world,” aligning production, quality standards, and export systems with international requirements. In just a few years, this mission has propelled ARITA WAGYU into the global spotlight, with exports now reaching over 30 countries.

2. The Natural Environment that Shapes the Beef’s Quality

The Blessings of Saito, Miyazaki

Saito City enjoys a warm climate and abundant water sources, making it an ideal environment for cattle raising. At Arita Farm, cattle are given natural mineral water pumped from 100 meters underground. This water, rich in calcium and magnesium, not only supports cattle health but also enhances the umami of the meat.

Sustainable Circular Agriculture

Arita Farm also practices a sustainable circular agriculture model. By reusing resources such as mushroom bed residue and rice straw as feed, they minimize waste and reduce environmental impact. This approach not only contributes to eco-friendly farming but also enhances the well-being of the cattle and the surrounding community.

3. The Commitment to Raising Standards

No Hormones, No Antibiotics

The hallmark of ARITA WAGYU is its strict no-hormone, no-antibiotic policy. This ensures cattle grow naturally, resulting in beef that is both safe and trusted by health-conscious consumers worldwide.

Specially Formulated Feed

The farm uses a unique feed blend of 10 different grains and 4 types of grasses. This carefully balanced formula is rich in protein, fiber, vitamin D, iron, zinc, and other nutrients. As a result, ARITA WAGYU develops a distinctive meat quality with deep umami from the lean meat and refined sweetness from the marbling.

4. The Meat Quality and Flavor of ARITA WAGYU

Rich in Oleic Acid

The fat of ARITA WAGYU is high in oleic acid, which creates a smooth texture and clean sweetness without heaviness. This means it is easier to digest, making it a Wagyu that can be enjoyed “every day without fatigue.” Chefs worldwide value this unique balance.

The Golden Ratio of Lean and Marbling

While many Wagyu brands focus heavily on marbling, ARITA WAGYU takes pride in the depth of flavor found in its lean meat. The harmony of savory lean cuts and delicate marbling results in a multidimensional flavor that allows diners to fully appreciate the essence of beef itself.

5. International Recognition and Export Achievements

Exported to Over 30 Countries

ARITA WAGYU is now exported to the United States, Canada, and numerous European countries (such as France, Spain, Italy, and Germany), as well as across Asia (including Singapore, Thailand, Malaysia, Vietnam, and Taiwan), and further to the Middle East and Oceania. Its global reach now spans more than 30 countries.

Trusted by Top Chefs

Michelin-starred chefs and head chefs of luxury hotels consistently praise ARITA WAGYU. At international culinary events and food festivals, it is often highlighted as “a Wagyu with unmatched balance and refined flavor.” It has also gained recognition at international meat contests and exhibitions, further solidifying its position as a premium Wagyu brand representing Japan.

6. A New Value Beyond the A5 Ranking

Many Wagyu brands rely solely on promoting “A5 grade” as the symbol of quality. However, ARITA WAGYU moves beyond this standard. International chefs and buyers often prioritize taste, health value, and versatility in cookingover marbling alone. For this reason, ARITA WAGYU is highly valued not only in A5 grade but also in A3 and A4 grades.

This philosophy allows the brand to maximize the value of the entire cow, including secondary cuts such as round and chuck, creating a new business model where the whole animal contributes value, not just the premium cuts.

7. Future Outlook — Evolving as a Global Brand

Looking ahead, ARITA WAGYU aims to expand its exports to 50 countries worldwide. The strategy includes establishing stronger partnerships with local meat processing centers and restaurants, allowing people around the globe to experience Japanese Wagyu culture firsthand.

Additionally, by continuing to develop sustainable livestock practices, Arita Farm is positioning ARITA WAGYU not just as a luxury food product, but as a sustainable premium brand that contributes to environmental protection and community well-being.

Conclusion

ARITA WAGYU represents a perfect balance of tradition and innovation:

• Raised in the natural environment of Miyazaki’s Saito City

• No hormones or antibiotics, ensuring natural growth and safety

• Fed with a carefully crafted diet and mineral-rich water

• Known for its balance of lean meat and marbling

• Exported to more than 30 countries, earning global acclaim

All of these elements make ARITA WAGYU a truly unique Wagyu brand.

By understanding why ARITA WAGYU is chosen globally, you will discover not just another Wagyu label, but a new value standard for Japanese beef that is setting benchmarks for the future.